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DESIGN MANIFEST
Brand Analysis | Rebranding | Voice & Visual
This project began as a 3-month brand analysis of the 13-year old interior design+build business. After a thorough examination of the current market, peers/competitors and industry trends a brand strategy was presented.
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A complete transformation of the successful business was launched and incorporated not only an updated corporate identity (from logo to website) but a studio location move complete with its own interior renovation and grand opening event.
OVERVIEW
• Brand Analysis
• Create New Visual Brand Identity
• Design New Website
• Consulting and Content Creation
DETAILS
• Research market, peers/competitors to prompt strategy
• ID Design—Logo, business cards, signage, promo materials
• Develop brand voice, write all copy
• Design and program website
• Consult on marketing strategy—social and event driven
• Grand Opening event production—write press release, PR
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