Approached with a badass business idea, a great name and free creative reign, Clutch Shot allowed me to illustrate two things I love—a skull with cross axes and a custom tartan plaid! 

​

An ongoing development project for a new recreational axe throwing company I began with creating an memorable identity with masculine broad strokes and feminine accents. Working closely with the founder, the project continues to special events and promotions, apparel, sales and marketing consulting, public relations and social media.